Demographics
posted by admin on 31st, 2008
NAVIGO Brands appeal to affluent, educated, two-parent families. The majority choose to educate their children at home, spending an average of just under $1000 per year on educational materials (excluding tuition/core curricula). Mothers make the larger share of buying decisions for their children’s education. Our readers are very computer savvy, utilizing the latest and best technology available for everything from education to recreation. They also travel frequently - both domestically and internationally - and enjoy a variety of outdoor activities, as well as cultural pursuits.
